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Full Resume HERE.


VP of Marketing @ Pre-Seed/Series A Start-Ups

Oct 2022 - Present

Zapp [Fractional] –

Defined product marketing, brand marketing, and GTM foundations to take the app from inception to launch, driving the first 1,000 paid users to achieve product-market fit, and generating traction for seed funding – building and managing a team of 3 marketers.


Genuin [Fractional] – 

Led product & marketing strategy, brand strategy & identity definition, user & market research, GTM strategy (including 2x beta testing programs to evaluate product-market fit), and developed the Community function – building and managing a team of 5+ marketers & designers. Beta App to launch in January. 


Howl – 

Led product marketing, growth marketing, marketing operations, and our acquisitions & growth strategy. Key achievements included establishing a successful product marketing practice, developing key brand & messaging artifacts for the company, building and hiring Lifecycle Marketing & PMM teams, and creating the first-ever marketing and product-led Creator Acquisition & Growth strategy for Howl.

Head of Product Marketing, Credit @ Plaid

Jan 2022 - Oct 2022

Led Plaid's Credit Product Marketing team. Launched Plaid Income and developed the end-to-end marketing strategy for our Credit products, resulting in double-digit YoY growth. I also defined and implemented PMM best practices for product development and GTM across Plaid, serving as a mentor for 10+ PMMs on the team.

Product Marketing Lead @ YouTube

Jun 2021 - Jan 2022

Launched YouTube Shorts globally, defining our foundational product marketing strategy and leading and partnering with our GTM team to launch consumer & creator-facing campaigns in 10+ markets (e.g. BTS Shorts Challenge). Drove research & insights work to inform Shorts viewer strategy and led foundational work for the new Shorts Trends experience.

Product, Brand & Growth Marketing Lead @ Google

May 2019-June 2021

Led a team to drive awareness, consideration, and user growth of Google Meet, Google Duo, and Google Messages across consumer and enterprise customers. Key achievements include playing a pivotal role in the design and launch of the new Google Meet (merging Meet and Duo), through product research, narrative building, and GTM launch strategy; leading the biggest Samsung + Google partnership, and defining the brand strategy for major Google Meet tentpole moments including the 2020 Tokyo Olympics campaign. 

Ads Product & Growth Marketing Manager @ Google


Brand Manager @ L'Oreal


Customer Team Financial Manager @ P&G



The University of Chicago Booth School of Business | MBA

2015 - 2017

Universidad Catolica Santa Maria la Antigua | Bachelor of Science in Industrial Engineering

2008 - 2011

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