Resume

Zapp [Fractional] –

Defined product marketing, brand marketing, and GTM foundations to take the app from inception to launch, driving the first 1,000 paid users to achieve product-market fit, and generating traction for seed funding – building and managing a team of 3 marketers.

 

Genuin [Fractional] – 

Led product & marketing strategy, brand strategy & identity definition, user & market research, GTM strategy (including 2x beta testing programs to evaluate product-market fit), and developed the Community function – building and managing a team of 5+ marketers & designers. Beta App to launch in January. 

 

Howl – 

Led product marketing, growth marketing, marketing operations, and our acquisitions & growth strategy. Key achievements included establishing a successful product marketing practice, developing key brand & messaging artifacts for the company, building and hiring Lifecycle Marketing & PMM teams, and creating the first-ever marketing and product-led Creator Acquisition & Growth strategy for Howl.